The results clearly demonstrate the power of feed intelligence as a growth lever: +161% total revenue increase across optimized products +155% revenue uplift in the first optimization wave +225% revenue uplift in the second optimization wave +19% improvement in ROAS, ensuring profitable and sustainable growth

Gustero faced a sudden and critical decline in Google Shopping performance. Visibility dropped, clicks decreased, and revenue stagnated — all while technical constraints made any short-term shop or website changes impossible. They needed a solution that could restore performance quickly, scalably, and without touching the shop infrastructure. The execution followed a structured, scalable process: Data Analysis & Prioritization High-potential products were identified based on traffic, margin, and growth opportunity. AI-Powered Title Optimization Product titles were enriched with relevant keywords, brand signals, and attributes — optimized for both users and algorithms. Feed-Only Rollout Optimized titles were deployed exclusively via the product feed, ensuring fast implementation and zero operational risk. Incremental Testing & Scaling Optimizations were rolled out in multiple waves, each monitored via custom labels to ensure transparency and learning.

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