We translate highly complex industrial business models into scalable, user-friendly digital commerce systems without simplifying or compromising the product itself Our solution combines deep integration, rule-based configuration, automated pricing, UX design, and operational workflows into one coherent custom-made platform -too complex products can now be configured/ordered online despite thousands of combinations -pricing engine replaces manual quoting -B2B and B2C with role-based pricing/permissions/discounts/workflows -Full ERP and automated invoices -Editors manage products, pricing rules, & content independently via intuitive admin interface

-Reduced manual sales effort and follow-up corrections -Faster conversion from interest to completed order -Zero misconfigured orders through rule-based validation -Increased customer confidence through transparency/real-time pricing/guided configuration NO website project but a full digital transformation of the sales and ordering process

Several innovations across multiple dimensions:

Technology -Custom rule-based configuration and pricing engine capable of handling dimensions, materials, equipment, compatibility rules, and conditional discounts. -Real-time UI updates using reactive components for instant feedback and pricing. -Deep ERP synchronization, automated invoicing, and structured data exchange.

Process -Manual quotation, validation, and invoicing processes were replaced by automated, auditable workflows. -Clear separation between configuration logic, pricing rules, and presentation layer ensures long-term maintainability. UX -Guided, step-by-step configuration replaces expert-only knowledge. -Live previews and instant pricing reduce uncertainty and friction. -A unified UX for B2B and B2C customers avoids fragmentation.

Business model -Enables direct-to-consumer sales for complex industrial products -Supports bundled offers, volume pricing, and customer-specific conditions without custom development per case

Client: Günther Tore GmbH

Industry: Industrial & garage door manufacturing and installation

Scope: Custom e-commerce platform with configurator, pricing engine, ERP integration, B2B/B2C workflows

Results after launch:

• Complex products can now be configured and ordered online without human intervention
• Orders are validated automatically, reducing errors and internal rework
• Pricing calculations that previously required expert knowledge are now handled in real time
• The platform enabled the company’s expansion from a primarily B2B-focused sales model into B2C without parallel systems.

User and internal feedback highlights:

• Customers report increased confidence when ordering complex products online due to step-by-step guidance and transparency
• Internal staff benefit from drastically simplified product and pricing management
• Management gained a scalable, future-proof digital sales channel aligned with long-term business growth

https://www.acolono.com