Follo is a performance marketing agency that runs Search and Discovery as one integrated discipline, combining paid and organic across the full e-commerce funnel. We start with ecosystem-level strategy using FolloEngine market data, covering Social Search (TikTok/YouTube), Traditional Search (Google/Bing) and Conversational Search (ChatGPT and AI answers). We map demand distribution, SERP and shopping features, competitive gaps and the best-performing formats, then translate insights into integrated execution across SEO, Paid Search, Shopping and feed optimisation, social discovery and authority building, aligned to commercial KPIs such as revenue, efficiency and market share. FolloEngine accelerates delivery with actionable priorities and automations, enabling fast international scaling including Germany. Proof points: global work for Decathlon and Hunkemöller and European Search Awards winner, including Best E-commerce SEO Campaign.

Our latest innovation is FolloEngine, our proprietary Search & Discovery intelligence and automation layer powering performance marketing across paid and organic. FolloEngine unifies multi-source data (SERP scraping, keyword and intent signals, Shopping feed data, Social Search trends from TikTok/YouTube, and Conversational Search visibility from ChatGPT and AI answers) into one decisioning framework.

On top of this layer we run automated workflows, for instance Shopping feed enrichment, AI-assisted localisation and content generation. Integrations with Google Ads, Merchant Center, Search Console, Channable and BigQuery enable continuous optimisation, automated exclusion of weak landing pages, and budget or asset steering based on real-time performance.

The result is a scalable operating system for Search & Discovery, enabling faster international rollout, better paid–organic efficiency and measurable full-funnel impact.

Decathlon (multi-country incl. Germany) Follo enabled scalable Search & Discovery growth for Decathlon across 14 European markets, including Germany. Using market and SERP data, we built a framework for Filtered Listing Pages (FLPs) so local teams could launch the right pages per market while Follo maintained central governance via dashboards and monitoring. Results: 4x more clicks and 2x more impressions YoY, proving enterprise scalability.

CROP (Nonpaints.com) CROP scaled from a B2B-focused player to a pan-European B2C e-commerce brand across Belgium, Germany, Austria, France, the UK, Spain, Italy and Poland. Follo implemented an AI-driven Search & Discovery approach integrating paid and organic by separating Performance Max Shopping and Asset campaigns, reallocating budgets by ROI, and automating feeds and content. Results: +215% revenue growth YoY. Jury feedback: “Outstanding integration of AI and automation, driving growth and performance at scale.”

https://folloagency.com/