Y1 is a partner for premium commerce solutions with over 25 years of experience. We help brands achieve excellence across every dimension of digital commerce.

As an Agency for Relevance in Commerce, Y1 addresses a common challenge: customer journeys optimized for efficiency but lacking meaning. Our differentiator is Tailor-Made Product Content (TMPC) — a systematic way to deliver the right product story to the right person, at the right moment, across every touchpoint.

Unlike agencies focused on isolated moments, Y1 designs coherent product experiences end-to-end. Our work spans Digital Strategy (consulting, brand strategy), Product Experience (UX/UI, PIM, development), Data & AI (analytics, AI engineering), and Commerce Solutions (e-commerce, CMS).

TMPC is operational, embedded into systems and workflows, making relevance measurable, repeatable, and scalable.

Client: Hildegard Braukmann (Premium Cosmetics) Project: Full Commerce Relaunch on Shopware 6

Hildegard Braukmann partnered with Y1 to migrate from Shopware 5 to Shopware 6 and rethink its digital product experience. The goal was long-term scalability, improved UX, and greater autonomy for internal teams.

Y1 restructured navigation and content architecture, introduced a modern design system, and built a future-proof SEO and URL foundation. Performance and usability improved significantly across devices, while flexible CMS components reduced dependency on developers.

On the backend, Sage 100 was integrated via Maniac middleware, enabling automated product data flows, better inventory transparency, and fewer operational errors. A custom “Closed Shop” function ensured stability during peak periods.

The result is a scalable commerce platform with faster time-to-market, lower operational effort, and stronger foundations for growth and relevance.

Client: Hildegard Braukmann (Premium Cosmetics) Project: Full Commerce Relaunch on Shopware 6 Hildegard Braukmann partnered with Y1 to migrate from Shopware 5 to Shopware 6 and rethink its digital product experience. The goal was long-term scalability, improved UX, and greater internal autonomy. Y1 restructured navigation and content architecture, introduced a modern design system, and built a future-proof SEO and URL foundation. Performance and usability improved across devices, while flexible CMS components reduced dependency on developers. On the backend, Sage 100 was integrated via Maniac middleware, enabling automated product data flows, better inventory transparency, and fewer operational errors. A custom “Closed Shop” function ensured stability during peak periods. The result is a scalable commerce platform with lower operational effort, faster time-to-market, and a strong foundation for growth and relevance.

https://www.y1.de/