Silberpuls brings extensive experience from designing and optimizing conversion-focused online shops across a wide range of industries and business models. Our work spans B2C and B2B e-commerce, including complex product portfolios, content-heavy platforms, and high-traffic environments.

We have partnered with brands such as asambeauty, ESN, MORE Nutrition, Deichmann, or Sixt, giving us deep insight into different user expectations, buying behaviors, and commercial goals. This cross-industry experience enables us to design custom, user-friendly e-commerce experiences instead of relying on generic templates or one-size-fits-all solutions.

By combining UX strategy, UI design, and CRO principles, we reduce friction in key purchase flows, improve product understanding, and create shops that feel intuitive for users while measurably supporting engagement and conversion.

Silberpuls’ latest innovations focus on making e-commerce UX more scalable, measurable, and adaptable.

Instead of designing isolated pages, we build UX systems with reusable components and interaction patterns. This enables faster rollout of campaigns, content, and new product lines while maintaining consistent UX and brand quality.

CRO principles are integrated early into the UX and UI process to ensure decisions are grounded in real user behavior and business goals. We also continue to explore AI-supported tools for research synthesis, analysis, and content production to increase speed and efficiency.

At the same time, we firmly believe that strong brands and emotional user connections are created by humans. AI supports our work, but creativity, strategy, and brand storytelling remain human-led. This balance allows us to innovate responsibly while creating experiences users actually want to connect with.

Project showcase: https://www.silberpuls.de/cases/asambeauty

Silberpuls partnered with asambeauty to evolve a legacy e-commerce setup into a modern, conversion-driven beauty platform. This was a long-term transformation across UX, UI, and design systems, not a one-off redesign.

We reworked all key parts of the customer journey, streamlined navigation, improved PDP clarity, custom checkout etc. and introduced a modular design system used across campaigns and landing pages. The visual language was modernized to reflect a premium beauty brand and to improve mobile usability.

The collaboration delivered measurable value: clearer conversion paths through reduced friction, stronger and more consistent brand perception, faster internal production cycles, and a future-proof UX foundation that enables continuous iteration, product launches and led to higher conversion rates throughout the upper and lower funnel.

https://www.silberpuls.de/