Voyado Engage

Voyado Engage is a customer experience platform designed to empower retail and e-commerce businesses by simplifying the complexities of omnichannel customer engagement. It addresses key retail challenges, such as leveraging first-party data, integrating siloed systems, and delivering personalized experiences across all touchpoints (onsite, in-store, email, SMS, Whatsapp, social etc).

By unifying customer data and equipping businesses with AI-driven insights, marketing automation, and loyalty tools, Voyado Engage helps over 400 global as well as local retailers and e-commerce brands like H&M, Globetrotter, Jack & Jones, Blutsgeschwister and Maerz München to increase revenue, drive loyalty, and improve the overall customer journey, no matter if the customer is shopping online or in-store.

Voyado is uniquely tailored to meet the needs of retail and e-commerce businesses, which sets it apart from competitors in the industry. Unlike more generic customer experience platforms, Voyado focuses solely on retail, offering a fully integrated solution that combines customer data, marketing automation, onsite merchandising, product discovery and native loyalty features. This specialization ensures that every feature—such as personalized campaigns, product recommendations, and gamified loyalty programs—meets the specific challenges for retailers across all sectors (fashion, sport, outdoor, cosmetics, DIY, electronics, interior design etc).

What makes Voyado stand out is its ability to unify customer data from all channels, creating a single, actionable view of each customer, both from the physical stores as well as the online store. Retailers can easily personalize every interaction, from abandoned cart emails to in-store experiences, without needing multiple systems or complex integrations. With native loyalty features, including tiered rewards, points systems, and behavioral incentives, Voyado helps brands not only acquire customers but also retain and engage them for the long term. As first-party customer data is the new gold within commerce, Voyado helps retailers by turning their data into actions.

Additionally, Voyado's user-friendly interface and pre-built integrations with all the major e-com platforms and shop systems (Shopify, SCAYLE, Shopware, Magento, OXID, Big Commerce etc.) to ensure quick implementation and ease of use. Retailers can act on data in real-time, predict customer behavior with AI, and deliver seamless omnichannel experiences, all from one platform.

Over the past 12 months, Voyado has introduced several innovations to enhance the capabilities of our customer experience platform for retailers and e-commerce businesses:

Bonnie AI Integration: We've launched Bonnie, an AI-powered assistant that enhances various aspects of our platform. Bonnie provides AI-driven insights and strategies, assists with targeting by analyzing customer behaviors, aids in content creation for SMS and email campaigns, and supports sales through advanced product recommendations. No matter if your Marketing and E-com team is only a handful of people or a bigger department, you can now always turn to Bonnie, for retail expertize on how to best target and build campaigns.

Assisted Targeting: This feature utilizes AI and statistical models to help retailers identify and segment audiences more effectively. It offers tactics such as lifecycle-based actions, product affinity targeting, and purchase persona segmentation, enabling more precise and conversion-driven marketing efforts.

Enhanced Product Recommendations: We've improved our algorithms to increase the effectiveness of alternative product recommendations on e-commerce sites. These enhancements have led to a 22.7% increase in clicks and a 6.1% increase in purchases from recommended products, improving overall customer engagement and sales.

Gamification Features: To promote sustainable behaviors and increase customer engagement, we've introduced gamification elements within our loyalty programs. These features encourage customers to participate in challenges and achievements, fostering long-term loyalty and positive brand interactions.

On-site Messaging Integration: Our on-site messaging tool is now fully integrated into the Voyado Engage interface, allowing retailers to create personalized pop-ups and banners directly through our platform. This feature aids in visitor engagement, membership sign-ups, and consent management, enhancing the overall customer experience

Samsøe Samsøe, the Danish international fashion house, runs over 50 + flagship stores and more than 1,600 retail spaces across 35 countries—alongside its own thriving e-commerce, rely on Voyado to unify the experience and all customer data, no matter the touchpoint. By using Voyado, they saw the following results within the first year:

24.6% increase in average purchase per customer 37.4% increase in average receipt 121% increase in new contacts to their loyalty club

Read all about the case here: https://voyado.com/resources/customer-cases/samsoe-samsoe/

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