GenAI Persona Generator

Companies need reliable persona in order to have their campaigns up to date and therefore data should be made usable. Usually, in order to define individual personas, many resources are tied up over a long period of time. The procedure is often lengthy and not always precise. Moreover consumer behaviour changes rapidly nowadays and companies need to keep up with these changes.

We developed an innovative product - the GenAI Persona Generator. It uses generative AI to develop detailed customer personas based on extensive amounts of data (the company's own customer data, but also data from third-party providers can be connected here to enrich your own data set with qualitative information) and behavioural patterns. Compared to traditional methods, it enables in short time precise and dynamic mapping of customer preferences and needs, which can lead to targeted marketing and improved product development.

Based on the data that a company already has from its customers, segmentations can be carried out or existing segments can be expanded. The tool visualizes customer data and provides a targeted insight into the persona. With the help of AI the tool can even provide content to set up a campaign quickly.

This product was developed in collaboration with IBM and yet can be integrated into any technology architecture, large or small.

Compared to existing persona tools, the GenAI Persona Generator is

• 100% data-driven
• offers the opportunity to intuitively access information
• get in direct contact with the persona by chatting with a fictional person.

By this the company can find out even more information about its customers and knows what interests and preferences the target group has in order to address them in a targeted manner. You can even ask on which channel the persona is likely to be contacted best. At the same time, the persona generator uses AI to generate the appropriate content in order to generate a campaign as quickly as possible.

Especially in the e-commerce sector, the tool can be of great use for both pure online players and multichannel players, as these companies usually have a large amount of customer data to define different personas. Our tool stands out from the competition because

• its setup takes less time
• the tool can be used flexibly
• it is less time-consuming to create campaigns.

Ai Feed Wizard

• a product development in collaboration with Google. It enables the optimization of shopping feeds and catalogues and thus potentially increases performance uplifts and conversion rate uplifts.

Demand sensing projects

• a product development to gain data driven predictions based on third level data such as social data, with various customers such as L'Oréal, Carrefour or Danone. We measured demand in various cases by first creating forecasts and applying algorithms to them, and enriching them with data that was used to determine demand. Dashboards have also been developed so that algorithm performance can be checked in real time and production can be tailored to demand. This meant that the accuracy of the actual demand could be significantly optimised.

There are several use cases for the GenAI Persona Generator:

We have a customer from the banking sector who already uses AI within their CRM to maximise the efficiency of direct marketing targeting. All in all they already have a good setup for their targeting, however, they want to improve the content inside their campaigns.

The GenAI Persona Generator gives added value to that in the way that GenAI delivers the content that is on point to address their customers in a suitable way. So the GenAI Persona Generator is “an added value to enhance [their] marketing activities”.

https://www.artefact.com/